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Day 6: Host a Successful First Open House That Attracts Real Buyers [2025 Edition]
Day 6: First Open House – How to Host a Real Estate Event That Wins Buyers
Welcome to Day 6 of the 12x12 Agent Fast Start Challenge! Today is your first opportunity to put your preparation into action and host an open house that leaves a lasting impression. This is more than just a showing—it's your chance to demonstrate expertise, engage with potential buyers, and build your personal brand as a reliable, professional agent.
Today's Objectives
Prepare the property for the open house
Engage and guide visitors during the event
Follow up with interested attendees
1. Prepare for the Open House
First impressions matter. Make sure everything is polished and perfect before the first guest arrives.
Steps:
Arrive early to ensure cleanliness and presentation
Set up directional signage and balloons to increase visibility
Bring printed flyers with the property address, features, and your contact information
Stage the home with natural lighting and minimal clutter
Offer light refreshments for added hospitality
Time Commitment: 1–2 hours
Why It Matters:
A clean, staged, and welcoming property creates a positive emotional connection with visitors, increasing the chances of engagement and serious interest.
2. Host the Open House
This is your time to shine. Greet guests, lead tours, and showcase your communication skills.
Steps:
Welcome every guest with a warm smile
Ask visitors to sign in for follow-up
Guide them through the property and highlight key features
Discuss neighborhood insights and answer any questions
Hand out flyers and offer additional details as needed
Time Commitment: 3–4 hours
Why It Matters:
The open house is not just about selling the home—it’s about positioning yourself as a knowledgeable, personable real estate expert.
3. Follow Up with Attendees
The work doesn’t end when the doors close. Follow up to nurture leads and encourage next steps.
Steps:
Review the sign-in sheet and note any comments or questions
Send a personalized thank-you message to each guest
Provide requested details (e.g., school districts, local amenities)
Add all attendees to your CRM for long-term nurturing
Sample Message:
“Hi [Name], thank you for attending the open house at [Address]. Let me know if you have questions or want to revisit the home—I’m here to help!”
Time Commitment: 1–2 hours
Why It Matters:
Professional follow-up shows you care and are attentive—traits buyers value when choosing their real estate partner.
Daily Task Summary
Prepare the Property: 1–2 hours
Host the Open House: 3–4 hours
Follow-Up Messaging: 1–2 hours
Total Time Commitment: 5–8 hours
Morning & Evening Tasks
Morning:
Call all new Facebook leads
Reply to overnight DMs
Time: 1–2 hours
Evening:
Call same-day leads
Respond to DMs from the day
Time: 1–2 hours
Next Up: Day 7
Congrats on your first successful open house! Tomorrow, you’ll apply what you’ve learned to host your second open house—refining your strategy and increasing your exposure.
Let’s prepare for Day 7: Second Open House.
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