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Day 7: Second Open House Strategy – Refine Your Real Estate Skills and Boost Buyer Leads [2025 Edition]
Day 7: Second Open House – Double Your Real Estate Impact with Every Showing
Welcome to Day 7 of the 12x12 Agent Fast Start Challenge! You're halfway through your journey, and today you’ll refine and repeat one of your most important strategies—hosting an open house. With your first event experience under your belt, this second opportunity allows you to improve your presence, maximize lead generation, and build stronger relationships with prospective buyers.
Today's Objectives
Prepare the home and materials
Host your second open house with confidence
Follow up with all attendees
1. Prepare for the Open House
Steps:
Arrive early and ensure everything is spotless and inviting
Set up directional signage, open house banners, and balloons
Bring updated flyers, brochures, and a contact info sign-in sheet
Stage lighting and furniture to highlight key features
Offer light refreshments for comfort and hospitality
Time Commitment: 1–2 hours
Why It Matters:
Presentation is critical. Every detail—from lighting to layout—adds to the experience and builds your professional credibility.
2. Host the Open House
Steps:
Greet guests warmly and guide them to the sign-in sheet
Offer guided or self-paced tours, depending on the flow of traffic
Ask questions about their home search needs
Highlight community amenities and key property features
Offer flyers and let visitors know how to follow up
Time Commitment: 3–4 hours
Why It Matters:
Buyers aren’t just evaluating the home—they’re evaluating you. Every interaction is a chance to build rapport and trust.
3. Follow Up with Attendees
Steps:
Review the sign-in sheet and note conversations
Send a thank-you message referencing your interaction
Provide additional requested info like nearby school data, commute times, or listings
Add all qualified leads to your CRM for long-term nurturing
Sample Follow-Up:
“Hi [Name], it was great meeting you at the open house at [Address]. Let me know if you have more questions—I’m happy to help!”
Time Commitment: 1–2 hours
Why It Matters:
Prompt and thoughtful follow-up positions you as proactive and client-focused, boosting the chance of future engagement.
Daily Task Summary
Preparation: 1–2 hours
Hosting: 3–4 hours
Follow-Up: 1–2 hours
Total Time: 5–8 hours
Morning & Evening Tasks
Morning:
Call all new Facebook ad leads
Respond to new DMs
Time: 1–2 hours
Evening:
Call same-day leads
Reply to follow-up DMs
Time: 1–2 hours
Looking Ahead: Day 8
Get ready to go digital. Tomorrow you’ll fine-tune your Facebook ads for the upcoming seller workshop and engage with real estate conversations in online groups and forums.
Let’s get ready for Day 8: Engage in Online Forums and Real Estate Groups.
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