Welcome to Day 8 of the 12x12 Agent Fast Start Challenge! You’re entering the digital expansion phase. Today, your focus is on optimizing your Facebook ads for the upcoming workshop, building relationships through online forums, and following up with new leads.
This day is about visibility, engagement, and positioning yourself as an expert in your market.
Ensure your workshop Facebook ads are running effectively
Participate in online forums and real estate communities
Follow up with online leads
Steps:
Log into your Funneltopia Ads Manager
Analyze CTR, CPC, and conversion rates
Tweak ad targeting and budget based on location and engagement
Refresh ad copy, images, and CTA if underperforming
Confirm lead flow into your Funneltopia CRM
Follow up with newly acquired leads
Time Commitment: 1–2 hours
Why It Matters:
Well-optimized ads drive real, targeted leads into your pipeline. Daily review ensures your dollars are working as hard as you are.
Steps:
Join relevant Facebook, LinkedIn, and Reddit groups
Post a short intro in each group, offering help—not a pitch
Engage in discussions by answering questions and offering tips
Share valuable, non-promotional content
Mention your workshop naturally in appropriate contexts
Sample Post:
“Hi, I’m [Your Name], a local real estate agent passionate about helping buyers and sellers navigate the market. Excited to be here—happy to answer any questions!”
Time Commitment: 2–3 hours
Why It Matters:
Showing up consistently and authentically in online communities builds trust and creates inbound lead opportunities.
Steps:
Review new leads in your CRM and tag them appropriately
Send personalized thank-you or welcome messages
Offer additional info or book a discovery call
Log all details and next steps into your CRM for tracking
Sample Message:
“Hi [Name], it was great connecting in [Group]! I’d be happy to chat more about your real estate goals. Would you like to hop on a quick call?”
Time Commitment: 1–2 hours
Why It Matters:
Timely follow-up increases engagement and establishes you as the go-to agent when they’re ready to move forward.
Ads Optimization: 1–2 hours
Forum Engagement: 2–3 hours
Lead Follow-Up: 1–2 hours
Total Time Commitment: 4–7 hours
Morning:
Call all new Facebook leads
Respond to overnight DMs
Time: 1–2 hours
Evening:
Call same-day leads
Respond to daily messages
Time: 1–2 hours
Great job building your digital brand today! Next, you’ll connect offline again by building real-world partnerships with local businesses that can refer clients and boost your visibility.
Let’s prepare for Day 9: Local Business Partnerships.
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