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Day 9: Build Real Estate Business Partnerships for Sustainable Lead Generation [2025 Edition]
Day 9: Local Business Partnerships – Expand Your Real Estate Reach with Referral Allies
Welcome to Day 9 of the 12x12 Agent Fast Start Challenge! Today, you’ll shift your focus to building strategic alliances with local businesses. These relationships are goldmines for referrals, collaborative promotions, and increased exposure in your community.
This is about more than networking—it’s about building long-term, mutually beneficial partnerships.
Today's Objectives
Identify businesses aligned with your services
Initiate relationships and propose partnership opportunities
Follow up and solidify those partnerships
1. Identify Potential Business Partners
Steps:
Research complementary businesses (mortgage brokers, home stagers, movers, contractors)
Include service providers your clients often need
Create a contact list with business names, points of contact, and partnership value notes
Time Commitment: 1–2 hours
Why It Matters:
Knowing who to approach helps you target businesses that will likely reciprocate, boosting your long-term client pipeline.
2. Reach Out and Build Relationships
Steps:
Draft an email or call script explaining who you are and how the partnership could work
Reach out via email, phone, or in-person drop-ins
Set up a call or meeting to discuss collaboration ideas
Propose joint efforts like co-branded flyers, lead exchanges, or shared client incentives
Sample Email Subject: Exploring Partnership Opportunities
“Hi [Name], I’d love to explore how our businesses can support each other. Let’s connect!”
Time Commitment: 3–4 hours
Why It Matters:
These alliances help you reach new prospects through established trust channels and enable cost-effective co-marketing.
3. Follow Up and Solidify Partnerships
Steps:
Send thank-you messages to businesses that expressed interest
Outline next steps, such as signing a referral agreement or launching a joint campaign
Plan one collaboration to kick things off—like a shared workshop or digital promo
Set regular check-ins to maintain the relationship
Time Commitment: 1–2 hours
Why It Matters:
Consistency and clear expectations are key to keeping business partnerships alive and productive.
Daily Task Summary
Identify Potential Partners: 1–2 hours
Reach Out & Connect: 3–4 hours
Follow Up & Plan Collaborations: 1–2 hours
Total Time Commitment: 5–8 hours
Morning & Evening Tasks
Morning:
Call new Facebook ad leads
Respond to overnight DM messages
Time: 1–2 hours
Evening:
Call new leads from the day
Reply to all DMs received
Time: 1–2 hours
Looking Ahead: Day 10
Your referral foundation is forming. Tomorrow, you'll expand your influence by sponsoring a local business event or meetup to increase your visibility and community presence.
Let’s get ready for Day 10: Sponsor a Local Business Event or Meetup.
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