12x12 Agent Fast Start Challenge – Overview and Getting Started

Welcome to the Challenge

Welcome, future real estate professional. You’re about to begin a focused 14-day challenge designed to transform your real estate business. This challenge emphasizes action, consistent communication, and lead generation through proven, hands-on methods. The goal is simple: help you generate more conversations and close more deals.

What to Expect

The 12x12 Agent Fast Start Challenge runs for 14 consecutive days. Each day requires a time commitment of approximately 4 to 6 hours. During this period, you’ll engage in a variety of lead generation strategies designed to increase your experience and effectiveness.

The total estimated cost to participate ranges between $900 and $1100. This includes advertising expenses and community sponsorships. The daily goal is to complete 12 different lead generation activities and initiate at least 12 real conversations with potential buyers or sellers.

Challenge Structure

The challenge is divided into three key phases:

• Preparation Phase (Day 1): Focus on setting up systems and tools to ensure you're ready for success.

• Week 1: Activities are tailored toward generating and converting buyer leads.

• Week 2: Focus shifts to seller-side strategies, culminating in a live workshop event.

Why This Challenge Matters

The purpose of this challenge is to push you beyond your current comfort zone and into a space where rapid growth occurs. It’s not just about working harder—it’s about working smarter and executing proven strategies consistently.

You’ll gain direct experience with various lead generation tactics, allowing you to identify what methods align best with your style. The challenge helps build confidence, create momentum, expand your local network, and establish strong follow-up routines—all key components for long-term success in real estate.

Expectations and Time Commitment

Each day, you will be expected to dedicate 4 to 6 hours to the program.

• Morning tasks include calling new leads and following up with existing leads.

• Evening tasks involve reviewing your lead data, preparing for the following day, and sending out thank-you messages.

Cost Breakdown

To help you plan ahead, here's a breakdown of potential costs involved:

• Facebook Ads: $50 per day for 12 days, totaling $600

• Sponsorships for events and local causes: Ranges between $300 and $500

  • Sponsoring local kids’ events, sports teams, or schools: $100 to $200

  • Sponsoring a church or community event: $100 to $200

  • Sponsoring a local business event: Approximately $100

Getting Started

Step 1: Set Up Your Tools

• Set up your Funneltopia CRM by registering at funneltopia.io/dealflow.

• Create and verify your Facebook Ads account at business.facebook.com/settings and ensure your Facebook page is active.

• Compile contact lists for door knocking, social media direct messaging, and potential partnership opportunities.

Step 2: Schedule Your Events

• Plan and confirm open house events for the first Saturday and Sunday.

• Book a venue for a seller-focused workshop to be held on the second Friday.

Step 3: Plan Your Sponsorships and Outreach

• Identify local kids’ sports teams, schools, churches, and business events you can potentially sponsor.

• Allocate and track your sponsorship budget based on availability and local connections.

Step 4: Prepare Marketing Materials

• Use provided templates to create flyers and brochures for distribution during door knocking, open houses, and other events.

• Draft social media posts that promote your scheduled open houses and upcoming workshop.

Challenge Timeline

Challenge Prep:

• Saturday (Prep Day 1): Build the Foundation for Real Estate Success

• Sunday (Prep Day 2): Church/Community Outreach

Week 1: Buyer-Side Experience

• Monday (Day 1): Facebook Ads Setup for Open Houses and Workshop

• Tuesday (Day 2): Create 2 Weeks of Social Media Posts & Send 100 DMs

• Wednesday (Day 3): Attend & Sponsor Local Community/Team/School Event

• Thursday (Day 4): Networking at Local Meetups (Promote Open Houses)

• Friday (Day 5): Door Knocking to 100 Houses Near the Open House

• Saturday (Day 6): First Open House

• Sunday (Day 7): Second Church Event Shout Out and Second Open House

Week 2: Seller-Side Experience

• Monday (Day 8): Ensure Ads for Workshop are Running + Engaging in Online Forums and Real Estate Groups

• Tuesday (Day 9): Local Business Partnerships

• Wednesday (Day 10): Sponsorship of Local Business Event or Meetup

• Thursday (Day 11): Networking at Local Meetups (Promote Workshop)

• Friday (Day 12): Hosting the Real Estate Workshop - 10 Things To Do To Get Top Dollar When You Sell Your House

Getting Started Checklist

• Set up your CRM through Funneltopia.

• Create and verify your Facebook Ads account.

• Prepare contact lists for outreach and partnerships.

• Schedule two open houses and one real estate workshop.

• Identify potential sponsorship opportunities and set a budget.

• Create flyers, brochures, and social media content.

Begin Your Journey

Your preparation starts now. Use the first Saturday to get everything in place so you can focus on execution over the next two weeks. Each day of this challenge is designed to help you connect with more people, build relationships, and drive real estate results.

Let’s begin with Preparation Day 1 and take the first step toward accelerating your real estate career.