Day 12: Host a Real Estate Workshop – Build Credibility and Seller Leads in One Event [2025 Edition]

Day 12: Hosting the Real Estate Workshop – Deliver Value, Build Trust, Win Listings

Welcome to the final day of the 12x12 Agent Fast Start Challenge! You’ve made it. Today, your focus is to host a high-impact real estate workshop designed to educate potential sellers, show your local expertise, and generate new listing leads.

Today's Objectives

• Prepare the venue and materials

• Deliver an engaging, high-value workshop

• Follow up with attendees and book consultations

1. Prepare for the Workshop

Steps:

• Confirm venue logistics, equipment, and seating setup

• Finalize your slide deck (focus: “How to Sell for Top Dollar”)

• Print handouts, sign-in sheets, and takeaway resources

• Promote the workshop one last time across emails and social media

• Arrive early and create a welcoming, organized space

Time Commitment: 2–3 hours

Why It Matters:
Impress your audience from the first step. A well-prepared setup builds authority and reinforces your commitment to excellence.

2. Host the Workshop

Steps:

• Greet attendees warmly and encourage sign-ins

• Begin with a strong introduction to build rapport and establish credibility

• Use slides, storytelling, and examples to walk them through top-dollar home selling strategies

• Keep the audience engaged with Q&A and interaction

• Collect feedback forms and gauge immediate interest

Time Commitment: 2–3 hours

Why It Matters:
Your presentation is a direct reflection of your value as a listing agent. Leave them informed, inspired, and eager to work with you.

3. Follow Up with Attendees

Steps:

• Send thank-you emails with workshop slides or bonus materials

• Ask what they found most helpful, and offer a free listing consultation

• Add leads to your CRM with detailed conversation notes

• Schedule 1:1 strategy calls for interested sellers

Time Commitment: 1–2 hours

Why It Matters:
Strong follow-up closes the gap between interest and action. It shows professionalism and keeps your services top of mind.

Daily Task Summary

• Prepare Workshop: 2–3 hours

• Host Event: 2–3 hours

• Follow-Up: 1–2 hours

• Total Time Commitment: 5–8 hours

Morning & Evening Tasks

Morning:

• Call new leads from Facebook

• Respond to messages and DMs

• Time: 1–2 hours

Evening:

• Wrap up conversations and log new notes

• Finalize any event follow-ups

• Time: 1–2 hours

Conclusion & Next Steps

🎉 Congratulations! You’ve completed the 12x12 Agent Fast Start Challenge.

Over the past 12 days, you’ve:

• Gained real-world lead generation experience

• Built relationships in-person and online

• Positioned yourself as a trusted local expert

Keep the momentum going by:

• Reviewing what strategies delivered the most results

• Setting new monthly goals

• Consistently following up with leads

• Hosting future workshops and events

This is just the beginning of your fast-tracked real estate growth.