A vibrant cover image for the blog article "The Ultimate Home Selling Guide," featuring a gradient blend of Vivid Sky Blue and Tangerine Yellow with icons related to home selling.

The Ultimate Home Selling Guide: Discover Realē Happy™'s innovative Launch to List-it™ process

May 01, 20249 min read

Selling a home is a significant decision, and the process can often feel overwhelming. At Realē Happy™, we aim to simplify this journey with our Launch to List-it™ process. This methodical approach ensures your property is presented in the best possible light, reaches the right buyers, and secures the best offers. Let's dive into the details of how our unique system works and why it's the best choice for selling your home.

Day 1: Home Staging & Professional Photography

A 16:9 ratio image showing a beautifully staged living room with modern furniture, tasteful decor, and natural lighting. A professional photographer with a camera is taking pictures of the room. The background features a large window with sunlight streaming in, highlighting the arrangement. The overall atmosphere is inviting and elegant, showcasing the importance of home staging and professional photography in real estate.

Staging Consultation: Our journey begins with a personalized staging consultation. Our certified staging experts will visit your home to highlight its best features. This step ensures that your home appeals to the widest audience possible. Effective staging involves decluttering, rearranging furniture, and adding decor elements that enhance the space. For investors, this can mean the difference between a quick sale and a property that lingers on the market. However, if staging isn't a priority for you, we can focus on essential decluttering and minor touch-ups to enhance your home's appeal.

Professional Photography: High-quality images are crucial in today's digital age, where most buyers first see homes online. We partner with top-tier photographers to capture your home’s essence, ensuring it stands out in listings and attracts potential buyers. Our photographers use advanced equipment and techniques, such as wide-angle lenses and HDR photography, to produce stunning visuals that highlight your property’s best features. These images are then edited to perfection, ensuring that each photo presents your home in the best possible light.

Day 2: Virtual Tours & Detailed Floor Plans

A detailed floor plan of a modern home in a 16:9 ratio. The floor plan should include labeled rooms such as a living room, kitchen, bedrooms, and bathrooms. The design should be clean and clear, with distinct lines and labels for each area. Use a simple color scheme with light backgrounds and dark outlines to ensure clarity. Incorporate furniture layout to give a realistic feel of the space.

3D Virtual Tours: We use cutting-edge technology to create immersive 3D tours, allowing buyers to explore your home from anywhere in the world. This increased engagement and interest can be crucial in a competitive market. These virtual tours provide a realistic, interactive experience, allowing potential buyers to "walk through" your home at their own pace. This technology is especially beneficial for out-of-town buyers or those unable to visit in person, expanding your reach beyond the local market.

Detailed Floor Plans: Detailed floor plans help buyers understand the layout and flow of your home, answering key questions about room placements and space utilization before they visit in person. This step adds a layer of transparency and convenience that buyers appreciate. Our floor plans include dimensions and key features of each room, providing a clear and accurate representation of your home’s layout. This helps buyers envision how their furniture and belongings will fit into the space, making your property more appealing.

Day 3: Exclusive Pre-Market Preview & AS-IS Cash Offers

A 16:9 ratio image showing a real estate agent presenting an AS-IS cash offer to a homeowner in a modern home setting. The agent is holding a document, and the homeowner looks pleased. In the background, there's a banner or sign that reads 'Exclusive Pre-Market Preview'. The setting is professional, with tasteful decor, suggesting a successful and smooth transaction. The atmosphere is friendly and professional, emphasizing the benefits of pre-market previews and cash offers.

Get AS-IS Cash Offers: Before listing your home, we reach out to our network of cash buyers and investors, offering them the opportunity to purchase your property as-is. This option can provide a quick, hassle-free sale, saving you time and effort. Cash offers eliminate the need for financing contingencies, reducing the risk of deals falling through. For investors, this is a valuable option to consider, as it can expedite the sale process and provide immediate liquidity.

Brokerage Network Alert: We notify our extensive network of brokers and agents about your upcoming listing, generating early interest and potentially securing offers before the public listing. Our brokerage network is well-connected and respected in the industry, ensuring that your property receives the attention it deserves.

VIP Buyer Access: Offering VIP buyers a sneak peek creates a sense of urgency and exclusivity, allowing them to view your home before it hits the market. This strategy often leads to competitive offers, as VIP buyers appreciate the opportunity to secure a property before it becomes widely available.

Day 4: Neighborhood Engagement Campaign

A 16:9 ratio image showing a real estate agent handing out postcards to a group of neighbors in a community setting. The postcards have images of a house for sale and key information. The background includes a neighborhood scene with houses, trees, and a clear sky. Neighbors are engaged in conversation, creating a warm and friendly atmosphere. The image emphasizes the importance of neighborhood engagement and direct mail campaigns in real estate marketing.

Direct Mail Outreach: We send personalized postcards to your neighbors, creating a buzz about your listing. Local residents often have friends or family looking to move into the area, creating a network of potential buyers. Our postcards feature high-quality images of your home, along with key details and contact information, encouraging neighbors to spread the word. If this seems less critical, we can adjust this step based on your preferences.

Community Involvement: Organizing a neighborhood open house preview invites your neighbors for a first look. This not only creates buzz but also leverages word-of-mouth marketing. This step is optional, depending on your comfort level and preferences. We create a welcoming environment with refreshments and informational materials, encouraging neighbors to take an active role in promoting your home.

Day 5: Signage & Digital Information Access

A 16:9 ratio image showing a real estate agent installing a 'For Sale' sign in front of a house. The sign features a QR code and digital automation icons, representing modern technology. The background includes the house with a well-maintained yard, trees, and a clear sky. The image conveys the integration of traditional signage with digital automation systems, emphasizing the innovative approach to real estate marketing.

Innovative Signage: Our signs come equipped with QR codes, leading interested buyers to a custom webpage with all the details about your home, including photos, virtual tours, and floor plans. This innovative approach ensures that potential buyers get all the information they need instantly. QR codes are a convenient and efficient way for buyers to access information, increasing engagement and interest in your property.

24/7 Inquiry Response: Our team is ready to respond to inquiries around the clock, ensuring no potential buyer is missed. This level of availability is crucial in today’s fast-paced market. We utilize a dedicated call center and automated response systems to ensure every inquiry is promptly addressed, providing potential buyers with the information they need when they need it.

Day 6: Strategic Online Listing & Syndication

A 16:9 ratio image showing a computer screen displaying an MLS listing for a home. The screen shows various real estate websites such as Zillow, Trulia, and Realtor.com, highlighting the syndication process. Data charts and graphs are visible, representing the analysis of search trends and patterns. The background includes a workspace with a real estate agent analyzing the data. The image emphasizes the strategic online listing and syndication process, maximizing visibility and engagement for the home listing.

Optimized MLS Listing: We list your home on the MLS at peak viewing times to ensure maximum visibility. Our data-driven approach targets the most active search periods, increasing the chances of your listing being seen by the right buyers. We analyze search trends and patterns to determine the best times to list, ensuring your property appears at the top of search results when buyers are most active.

Comprehensive Syndication: Your listing is syndicated across major real estate websites, including Zillow, Trulia, and Realtor.com, maximizing exposure to a broad audience. This widespread distribution is key to reaching as many potential buyers as possible. We also ensure your listing is optimized for each platform, enhancing visibility and engagement.

Day 7: Targeted Digital Marketing

A 16:9 ratio image showing a laptop screen displaying a social media ad campaign for a home listing, with eye-catching visuals and compelling copy. Next to it, a smartphone shows an email marketing campaign with a featured home and a 'Learn More' button. The background includes a workspace with a real estate agent analyzing engagement metrics on a tablet. The scene highlights targeted digital marketing, including social media advertising and email campaigns, aimed at reaching potential buyers and driving traffic to the listing.

Social Media Advertising: We launch targeted ad campaigns on social media platforms, focusing on demographics and interests that match your likely buyers. This precise targeting ensures your home is seen by those most likely to purchase. Our ads feature eye-catching visuals and compelling copy, designed to capture the attention of potential buyers and drive them to your listing.

Email Marketing Campaigns: Our extensive database of potential buyers receives a customized email showcasing your home, driving traffic to your listing and increasing the likelihood of offers. Our email campaigns are carefully crafted to highlight the unique features and benefits of your property, encouraging recipients to take action.

1031 Exchanges: A Smart Strategy for Real Estate Investors

A 16:9 ratio image showing the concept of 1031 exchanges for real estate investors. The image includes an illustration of two properties being exchanged, with arrows indicating the swap. A calendar highlights the 45-day and 180-day timeframes. The background includes financial documents and charts representing tax deferral and investment growth. The scene conveys the benefits and process of 1031 exchanges, emphasizing tax deferral, portfolio growth, and wealth accumulation.

Looking to defer paying capital gains taxes on the investment property you're planning on selling? We got you covered. Here's a bit about the process.

Understanding 1031 Exchanges: For real estate investors, a 1031 exchange, named after Section 1031 of the Internal Revenue Code, allows the deferment of capital gains taxes on the sale of an investment property when it is exchanged for another property of like-kind. This strategy is particularly beneficial for investors looking to upgrade or diversify their portfolios without immediately incurring a tax liability.

How 1031 Exchanges Work: To qualify for a 1031 exchange, the replacement property must be of equal or greater value than the relinquished property, and the exchange must be completed within a specified timeframe. The process typically involves:

  1. Selling the Original Property: Listing and selling your current investment property.

  2. Identifying Replacement Properties: Within 45 days of the sale, you must identify potential replacement properties. After 45 Days you CANNOT identify new properties and you MUST buy one of the properties you identified, while still meeting the rest of the requirements - in order to defer your taxes.

  3. Completing the Exchange: The acquisition of the replacement property must be completed within 180 days of the sale.

    PSA: This is a max total of 180 days, not 225 days, from the closing of the property you're selling. You can think of it like you have UP TO 45 days to identify properties (any unused days gets credited towards time for closing) + 135 days (+ the balance of days from identification) to close on the property or properties from which you identified, equalling a total of up to 180 days.

Benefits of 1031 Exchanges:

  • Tax Deferral: Defer capital gains taxes, allowing more capital to be reinvested.

  • Portfolio Growth: Continuously upgrade and diversify your investment properties without reducing your capital base due to taxes.

  • Wealth Accumulation: Leverage the deferred taxes to build wealth over time by acquiring more valuable properties.

Realē Happy™ Expertise in 1031 Exchanges: At Realē Happy™, we have extensive experience guiding clients through the 1031 exchange process. Our team can help you navigate the complexities, in collaboration with our tax attorney help ensure compliance with IRS regulations and optimizing your investment strategy. Whether you are upgrading to a larger property, diversifying into different types of real estate, or simply looking to defer taxes, our expertise can make a significant difference in achieving your financial goals.

Follow-Up & Closing

A 16:9 ratio image showing the follow-up and closing process in real estate. The scene includes a real estate agent making phone calls and using a CRM system to track buyer interactions. Another part of the image shows a negotiation scene with two parties discussing an offer. Finally, the image depicts a successful closing, with the agent and clients signing documents in a well-lit office. The background includes charts and paperwork, emphasizing a thorough and organized process.

Buyer Follow-Up: Our team diligently follows up with every interested party, gathering feedback and encouraging offers. This proactive approach ensures no opportunity is missed. We use advanced CRM systems to track interactions and maintain continuous communication with potential buyers, addressing any concerns and answering questions promptly.

Offer Negotiation: We work tirelessly to negotiate the best terms and highest price, ensuring a smooth and successful closing. Our expertise in negotiation helps you get the most value from your sale. We advocate on your behalf, leveraging market data and insights to secure the best possible outcome.

Closing Coordination: From accepted offer to closing day, we coordinate with all parties involved to ensure a seamless transition. This comprehensive support makes the entire process stress-free for you. Our closing coordinators handle all the details, from scheduling inspections to finalizing paperwork, ensuring everything is in order for a successful closing.


List-it! Today

The Realē Happy™ Launch to List-it™ process is designed to make selling your home as smooth and successful as possible. From professional staging and photography to targeted marketing and diligent follow-up, our approach ensures your home gets the attention it deserves and the best possible offers.

Ready to experience the difference?

Click Here to Schedule a Call with the Realē Happy™ team today and get started on the path to a successful property sale.

Hawk Mikado, a 3-time International Best Selling Author and #1 Funnel Builder, excels in elevating businesses with innovative strategies, leading to over $100M in client revenues. His expertise in high-ticket offers and funnel building, combined with his unique BEAST MODE Method, transforms entrepreneurs into Empire Builders, and has now taken his decades of experience to help real estate investors grow their wealth.

Hawk Mikado

Hawk Mikado, a 3-time International Best Selling Author and #1 Funnel Builder, excels in elevating businesses with innovative strategies, leading to over $100M in client revenues. His expertise in high-ticket offers and funnel building, combined with his unique BEAST MODE Method, transforms entrepreneurs into Empire Builders, and has now taken his decades of experience to help real estate investors grow their wealth.

Back to Blog

Become A Realē Happy Client

Mailing Address

304 S. Jones Blvd #7995

Las Vegas NV 89107 USA

Toll Free +1.833.YO! HAPPY

(+1.833.964.2779)

WhatsApp & Text +1.689.20.HAPPY

© {{year}} {{location.name}} | All Rights Reserved | Terms of Use | Privacy Policy | Accessibility | Fair Housing Statement

All of the members of Realty Happy are members of eXp Realty, The National Association of Realtors (NAR), and the Wolfpack members within eXp. By contacting contacting Realty Happy, you agree to be connected to a Realty Happy Group team member in the area you are looking to buy, sell, lease, or rent. The use of 'Realtor' and 'Realtors' as well as related names, marks, emblems and images are registered trademarks of The National Association of Realtors.

Realty Happy is not affiliated, associated, authorized, endorsed by, or in any way officially connected with Google, Google.com or any of its subsidiaries or its affiliates. The official Google website can be found at https://Google.com. The name “Google” as well as related names, marks, emblems and images are registered trademarks of Alphabet Inc

Realty Happy is not affiliated, associated, authorized, endorsed by, or in any way officially connected with Meta, Facebook, Instagram, WhatsApp or any of its subsidiaries or its affiliates. The official Facebook website can be found at https://Facebook.com. The official Instagram website can be found at https://Instagram.com. The name “Facebook” and "Instagram" as well as related names, marks, emblems and images are registered trademarks of Meta Inc.

RESULTS DISCLAIMER: The results stated in any page, communications, or marketing materials are results from Realty Happy and/or it’s customers, clients, associates, employees, affiliate, partners, sponsors, contractors, and/or anyone else working directly or indirectly with Realty Happy, herein referred to as “Company”. These results are based on specific market conditions and the experience of the person(s) who got those results, we’re not implying you’ll duplicate them (or do anything for that matter).

HOW TO DISCLAIMER: The average person who buys any “how to” information, coaching, mentorship, and even done-for-you gets little to no results. Company is using these references for example purposes only. Your results will vary and depend on many factors… including but not limited to your background, experience, work ethic, education, business model, market forces beyond your control and your ability to pivot effectively with the consistently changing market conditions. All business entails risk as well as massive and consistent effort and action, therefor when you invest time, money, energy, resources or any other form of currency you're never guaranteed any type of positive return on your investment. We do not make any claims of your earnings, return on investment claims and you may never make your money back or the value of the other resources and currencies you invested.

By entering your information in on this page, you represent that Realty Happy (or any associates, employees, affiliate, partners, sponsors, contractors, or anyone else working directly or indirectly with Realty Happy) may contact you by email, telephone, sms, or postal mail for any purpose, including but not limited to (i) follow-up calls, (ii) satisfaction surveys, and (iii) inquiries about any services rendered, or considered, on or through the Website or (iv) invitations to request services, training, and/or any other type of resource.

We use cookies to improve your experience on our website. By using our website you consent to us using cookies. More information can be found in our cookie policy.