Welcome to Day 1 of the 12x12 Agent Fast Start Challenge! Today is a powerful day for boosting visibility and lead generation. You’ll not only set up your targeted Facebook ad campaigns using Funneltopia’s tools, but also prepare two weeks' worth of compelling social media content to keep your audience engaged and primed to convert.
Set up Facebook Ads for your Open Houses
Launch Facebook Ads for your Seller Workshop
Create two weeks of engaging social media posts
Log in to Funneltopia.io/dealflow and access the Ads Manager. From the 12x12 Agent Challenge folder, select the “Open House” ad template.
Steps:
Name the campaign (e.g., "Open House Campaign")
Set $50/day budget
Choose radius (20 miles urban / 50 miles rural)
Review auto-generated, compliant copy and creative
Publish the ad
Time Commitment: 15 minutes
Why It Matters: These ads are optimized for results and compliance, making them one of the fastest ways to boost weekend attendance.
Follow the same process as above but choose the “Workshop” ad template and start the campaign Sunday after your open houses.
Steps:
Name the campaign (e.g., "Workshop Campaign")
Set $50/day budget
Select appropriate location radius
Use compliant preloaded content
Publish the ad
Time Commitment: 15 minutes
Why It Matters: Attracting attendees to your workshop positions you as a trusted advisor and generates seller leads.
Use the templates in your 12x12 folder to create eye-catching content that educates, promotes, and interacts with your audience.
Content Types:
Event Announcements (open houses, workshops)
Property Highlights
Buyer & Seller Tips
Testimonials
Questions to engage your audience
Schedule Posts using Facebook Creator Studio, Buffer, or Hootsuite.
Time Commitment: 2–3 hours
Why It Matters: Social media content nurtures trust and drives traffic back to your open houses and events.
Facebook Ads for Open Houses: 15 minutes
Facebook Ads for Workshop: 15 minutes
Social Media Posts: 2–3 hours
Total Time: 2.5–3.5 hours
Review your ad analytics and make any early adjustments
Prepare tomorrow’s direct message list and strategy
Take time to reflect and recharge
Get ready for a massive engagement push as you send 100 DMs to qualified leads and community members.
Let’s move forward with Day 2: Send 100 DMs.
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