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Day 11: Real Estate Networking Tips – Turn Local Meetups into Referral Gold
Day 11: Networking at Local Meetups – Turn Conversations into Real Estate Referrals
Theme: Build Referral Relationships, Not Just Leads
Welcome to Day 11 of the 12x12 Agent Fast Start Challenge! Today, you’re stepping into strategic conversations—not to land immediate clients, but to build connections that turn into referrals. You’ll focus on meeting connectors—people who know others that might need your real estate expertise.
Today’s Focus
Attend 2–3 networking or hobby-based events
Create referral-focused conversations
Deliver a compelling mini pitch at meetups
Follow up with high-potential connections
1. Attend Networking or Hobby-Based Meetups
Use platforms like Meetup, Eventbrite, BNI, Chamber of Commerce, or local Facebook event listings to find:
Business networking breakfasts
Mid-day entrepreneur or industry mixers
Hobby events: gardening clubs, fitness classes, art workshops
Your goal is to meet influencers within small communities—people whose word others trust.
Bonus Tip: Show up where you’re most comfortable. When you’re enjoying yourself, your authenticity attracts better conversations.
2. Build Relationships for Referrals
Shift Your Mindset: You’re not trying to sell. You’re helping the people your new contact knows.
How to Connect:
Ask about their business, passions, or what brought them there
Be naturally curious
When they ask what you do, reply with:
“I help homeowners build generational wealth and legacy through real estate.”
Let it resonate. If they’re intrigued, explain more.
3. Deliver a Powerful Mini Pitch
If you’re given the mic at a networking group for 30–60 seconds, say this:
“Hi, I’m [Your Name]. I help homeowners build generational wealth and legacy through real estate.
I host free workshops to show people the top 10 things they can do to prepare their home to sell—so they walk away with the biggest down payment possible for their next property.
If you know anyone thinking about selling in the next 6–12 months, I’d love to invite them to this Friday’s workshop. Come see me after if someone popped into your mind!”
Then pause and smile. You’ll be surprised how many approach you afterward.
4. Follow Up and Add to CRM
Anyone who:
Nodded during your pitch
Asked about your workshop
Mentioned they know someone
Follow up like this:
“Hey [Name], great chatting with you at [Event Name]! Here’s the workshop link I mentioned: [Insert Link]. Feel free to share it with anyone who might benefit!”
Then:
Connect on social
Add them to your CRM
Tag them as a potential referral partner
Daily Summary
Attend 2+ events
Use your 60-second pitch if prompted
Connect with 10+ attendees
Follow up with referral-minded contacts
Time Commitment: 4–6 hours
Morning Tasks
Call new Facebook leads
Respond to previous day’s DMs
Evening Tasks
Call leads who didn’t respond earlier
Follow up with all event contacts
Coming Up: The Workshop
You’ve created buzz—now it’s time to deliver. Tomorrow, you’ll host your workshop and share your knowledge with potential sellers.
Get ready for Day 12: Hosting the Real Estate Workshop.
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