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Preparation Day 2 - Church and Community Outreach – Real Estate Partnership Strategy for Local Impact [2025 Edition]
Prep Day 2: Church and Community Outreach – Build Real Estate Relationships with Purpose
Welcome to Prep Day 2 of the 12x12 Agent Fast Start Challenge! Today’s focus is all about building local trust and strengthening your presence through church and community center partnerships. This outreach creates visibility, builds meaningful connections, and opens doors to warm introductions and event promotion.
Today's Objectives
Identify and contact local churches or community centers
Introduce yourself and your event sponsorship opportunities
Finalize partnerships and confirm promotion at upcoming services or meetings
Prepare for Sunday announcements and attendee engagement
1. Identify Churches or Community Centers
Steps:
Search online directories or social media for well-attended, community-active churches or centers
Make a list of 3–5 candidates including their event types and leader contacts
Time Commitment: 1–2 hours
Why It Matters:
These organizations have loyal, engaged audiences. A well-placed partnership can amplify your open house or workshop promotion exponentially.
2. Reach Out to the Pastor or Community Leader
Steps:
Send a warm email or make a polite phone call introducing yourself
Emphasize your desire to contribute value and give back through education and sponsorship
Request a short meeting to explore partnership options
Sample Line:
“I’d love to support your members with a free home-selling workshop and would be honored to sponsor one of your upcoming events.”
Time Commitment: 1–2 hours
Why It Matters:
Respectful, value-first outreach builds trust—and a personal introduction makes your offer more memorable and welcome.
3. Discuss Sponsorship and Promotion Opportunities
Steps:
Offer a $100–$200 sponsorship in exchange for a shout-out, banner space, or newsletter feature
Explain your open house and workshop details and how they serve their audience
Confirm expectations on both sides
Time Commitment: 1–2 hours
Why It Matters:
Clarity upfront builds lasting partnerships. Sponsoring a respected institution boosts your credibility and reach simultaneously.
4. Prepare for Sunday Promotion
Steps:
Confirm with leadership what will be shared (flyers, announcements, verbal mention)
Provide materials and talking points in advance
If attending in person, dress well, be approachable, and bring additional handouts
Arrive early to engage with the congregation or attendees
Time Commitment: 1–2 hours
Why It Matters:
Sunday shout-outs can be powerful. Your professional presence reinforces the community-minded image you’re building.
Daily Task Summary
Research and Identify Partners: 1–2 hours
Make Outreach: 1–2 hours
Discuss Sponsorship & Confirm Terms: 1–2 hours
Prep for Sunday Promotion: 1–2 hours
Total Time Commitment: 4–8 hours
Morning & Evening Tasks
Morning:
Call new leads from Facebook ads
Respond to overnight DM inquiries
Time: 1–2 hours
Evening:
Call same-day leads
Wrap up conversations and update CRM
Time: 1–2 hours
Looking Ahead: Day 1
You’ve built incredible momentum with this outreach. Tomorrow, it’s time to launch your Facebook ads to further promote your open house and workshop and capture more leads.
Let’s prepare for Day 1: Facebook Ads Setup for Open Houses and Workshop.
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