Day 1: Facebook Ads + Social Media Posts – Attract and Engage Real Estate Leads

Welcome to Day 1 of the 12x12 Agent Fast Start Challenge! Today is a powerful day for boosting visibility and lead generation. You’ll not only set up your targeted Facebook ad campaigns using Funneltopia’s tools, but also prepare two weeks' worth of compelling social media content to keep your audience engaged and primed to convert.

Today's Objectives

• Set up Facebook Ads for your Open Houses

• Launch Facebook Ads for your Seller Workshop

• Create two weeks of engaging social media posts

1. Facebook Ads Setup for Open Houses

Log in to Funneltopia.io/dealflow and access the Ads Manager. From the 12x12 Agent Challenge folder, select the “Open House” ad template.

Steps:

• Name the campaign (e.g., "Open House Campaign")

• Set $50/day budget

• Choose radius (20 miles urban / 50 miles rural)

• Review auto-generated, compliant copy and creative

• Publish the ad

Time Commitment: 15 minutes

Why It Matters: These ads are optimized for results and compliance, making them one of the fastest ways to boost weekend attendance.

2. Facebook Ads Setup for Workshop

Follow the same process as above but choose the “Workshop” ad template and start the campaign Sunday after your open houses.

Steps:

• Name the campaign (e.g., "Workshop Campaign")

• Set $50/day budget

• Select appropriate location radius

• Use compliant preloaded content

• Publish the ad

Time Commitment: 15 minutes

Why It Matters: Attracting attendees to your workshop positions you as a trusted advisor and generates seller leads.

3. Create Two Weeks of Social Media Posts

Use the templates in your 12x12 folder to create eye-catching content that educates, promotes, and interacts with your audience.

Content Types:

• Event Announcements (open houses, workshops)

• Property Highlights

• Buyer & Seller Tips

• Testimonials

• Questions to engage your audience

Schedule Posts using Facebook Creator Studio, Buffer, or Hootsuite.

Time Commitment: 2–3 hours

Why It Matters: Social media content nurtures trust and drives traffic back to your open houses and events.

Daily Task Summary

• Facebook Ads for Open Houses: 15 minutes

• Facebook Ads for Workshop: 15 minutes

• Social Media Posts: 2–3 hours

• Total Time: 2.5–3.5 hours

Evening Tasks

• Review your ad analytics and make any early adjustments

• Prepare tomorrow’s direct message list and strategy

• Take time to reflect and recharge

Next Up: Day 2

Get ready for a massive engagement push as you send 100 DMs to qualified leads and community members.

Let’s move forward with Day 2: Send 100 DMs.