Day 3: Sponsor a Local Event and Build Real Estate Connections in Your Community

Welcome to Day 3 of the 12x12 Agent Fast Start Challenge! Today, you’ll get boots on the ground in your local area. By sponsoring and attending a community event, school activity, or local team function, you’ll create real-world connections that help grow your brand and build trust.

You’re not just a real estate agent—you’re a neighbor and a supporter of local causes. And today, people will remember you for it.

Today's Objectives

• Sponsor a local community, team, or school event

• Attend and engage with participants

• Follow up with your new connections

1. Sponsor a Local Community/Team/School Event

Find an event happening in the same area as your upcoming open house. This helps you build presence in that specific neighborhood.

Steps to Take:

• Look on local Facebook groups, community boards, or contact schools and recreation centers

• Reach out to organizers and offer $100–$200 sponsorship

• Confirm details like shout-outs, logo placement, or the option to host a booth

Time Commitment: 1–2 hours

Why It Matters: Local sponsorship builds credibility and visibility. When people see you involved, they’re more likely to trust you with their real estate needs.

2. Attend the Event and Engage with Participants

This is your chance to get face-to-face with potential clients, neighbors, and referral partners.

Preparation Tips:

• Bring branded flyers, business cards, and giveaways

• Wear real estate-branded gear if you have it

• Offer help with the event where appropriate

• Focus conversations on them, not on your services

Time Commitment: 4–6 hours

Why It Matters: Being physically present at events humanizes you and builds trust far more than an online post ever could.

3. Follow Up with New Connections

After the event, reach out to everyone you met and keep the momentum going.

How to Do It:

• Collect contact info during the event (name, email, phone)

• Send a friendly message thanking them and referencing your conversation

• Add them to your CRM for future follow-ups

Follow-Up Example:
“Hi [Name], it was great meeting you at [Event Name]! I really enjoyed our chat about [topic]. Let’s stay in touch—I'd love to support more local events together.”

Time Commitment: 1–2 hours

Why It Matters: The follow-up is where many agents fall short. Solidify new relationships by staying top of mind.

Daily Task Summary

• Identify a Local Event: 1–2 hours

• Attend & Engage at the Event: 4–6 hours

• Follow-Up with New Contacts: 1–2 hours

• Total Time Commitment: 6–10 hours

Morning Tasks

• Call new Facebook leads

• Reply to overnight DMs

• Time: 1–2 hours

Evening Tasks

• Call same-day leads

• Respond to messages and wrap up conversations

• Time: 1–2 hours

What’s Next?

You’re on a roll. Tomorrow, we’ll continue growing your presence by networking at local meetups to promote your open houses.

Let’s get ready for Day 4: Networking at Local Meetups!