Day 3: Facebook Ads Setup for Open Houses and Workshop + Social Media Posts

Welcome to Day 3 of the 12x12 Agent Fast Start Challenge! Today is all about setting up your Facebook ad campaigns to attract attendees to your open houses and the upcoming seller-focused workshop. Additionally, you'll be creating two weeks' worth of social media posts to keep your audience engaged and informed.

Today's Objectives:

1. Set Up Your Facebook Ads for the Open Houses

2. Set Up Your Facebook Ads for the Workshop

3. Create Two Weeks of Social Media Posts

1. Set Up Your Facebook Ads for the Open Houses

Objective: Create and run targeted Facebook ads to attract attendees to your open houses scheduled for this Saturday and Sunday.

Steps:

1. Access Funneltopia Ads Manager:

   • Go to Funneltopia.io/dealflow and log in to your account.

   • Navigate to the 'Ads Manager' section.

2. Select Open House Ads:

   • Go to the 12x12 Agent Challenge folder.

   • Select the 'Open House' ads template.

3. Set Up Your Campaign:

   • Campaign Name: Name your campaign something identifiable like "Open House Campaign."

   • Budget: Set the budget to $50 per day until Sunday.

   • Radius: Define a radius around the open house location:

     • Urban Areas: 30 minutes drive (about 20 miles)

     • Rural Areas: 60 minutes drive (about 50 miles)

4. Review and Publish:

   • The ad copy, images, and other settings are pre-defined to ensure compliance with housing ad regulations.

   • Double-check all the details and click “Publish” to launch your ad.

Time Commitment: 15 minutes

Why This Is Important: Using Facebook ads through Funneltopia is a powerful way to reach a large audience quickly and effectively. This will help you attract more attendees to your open houses, increasing the chances of generating leads and engaging with potential buyers.

2. Set Up Your Facebook Ads for the Workshop

Objective: Create and run targeted Facebook ads to promote the seller-focused workshop scheduled for the second Friday.

Steps:

1. Select Workshop Ads:

   • In Funneltopia Ads Manager, go to the 12x12 Agent Challenge folder.

   • Select the 'Workshop' ads template.

2. Set Up Your Campaign:

   • Campaign Name: Name your campaign something identifiable like "Workshop Campaign."

   • Budget: Set the budget to $50 per day, starting on Sunday (after the open houses).

   • Radius: Define a radius around your location:

     • Urban Areas: 30 minutes drive (about 20 miles)

     • Rural Areas: 60 minutes drive (about 50 miles)

3. Review and Publish:

   • The ad copy, images, and other settings are pre-defined to ensure compliance with housing ad regulations.

   • Double-check all the details and click “Publish” to launch your ad.

Time Commitment: 15 minutes

Why This Is Important: Promoting your workshop through Facebook ads ensures you reach potential sellers in your area, positioning you as an expert and helping you generate valuable leads.

3. Create Two Weeks of Social Media Posts

Objective: Prepare engaging social media content to promote your open houses and workshop.

Steps:

1. Plan Your Content:

   • Types of Posts: Include a mix of event announcements, property highlights, real estate tips, client testimonials, and engaging questions.

   • Frequency: Aim for at least one post per day.

2. Use Templates: Utilize the social media templates available in the Funneltopia 12x12 Agent Challenge folder to create visually appealing posts.

3. Draft Your Posts:

   • Event Announcements: Create posts to promote your open houses and workshop.

   • Property Highlights: Showcase the features of the properties you’re hosting open houses for.

   • Real Estate Tips: Share useful tips for buyers and sellers.

   • Client Testimonials: Highlight positive feedback from past clients.

   • Engaging Questions: Ask questions to encourage interaction and engagement.

4. Schedule Your Posts: Use a social media scheduling tool like Buffer, Hootsuite, or the scheduling feature within Facebook and Instagram to plan out your posts for the next two weeks.

Time Commitment: 2-3 hours

Why This Is Important: Consistent and engaging social media content keeps your audience informed and interested in your activities. It helps build your brand and maintain a connection with potential clients.

Daily Task Summary

1. Set Up Facebook Ads for the Open Houses: 15 minutes

2. Set Up Facebook Ads for the Workshop: 15 minutes

3. Create Two Weeks of Social Media Posts: 2-3 hours

Total Time Commitment: 2.5-3.5 hours

Evening Tasks:

1. Review Ad Performance: Check the initial performance of your ads and make any necessary adjustments.

2. Prepare for Tomorrow: Ensure you have everything ready for sending DMs and engaging with your audience.

3. Reflect and Relax: Take some time to relax and reflect on your progress.

Ready for Day 4?

Great job on completing Day 3! Tomorrow, you’ll focus on sending direct messages to engage with your audience and promote your events.

Let’s get ready for Day 4: Send 100 DMs!

Approval

Please review the details for Day 3 and let me know if there are any changes or additions you'd like to make. Once approved, I’ll continue with Day 4's detailed module.