Day 4: Send 100 DMs and Build Organic Conversations

Welcome to Day 4 of the 12x12 Agent Fast Start Challenge! Today is all about starting organic conversations with the people you know in your network. The goal is to reconnect, build relationships, and let them know you're now a licensed real estate agent, but without pushing any sales or invites. Focus on catching up and showing genuine interest in their lives.

Today's Objectives:

1. Send 100 Direct Messages (DMs)

2. Build Genuine Relationships

3. Introduce Yourself as a Real Estate Agent

1. Send 100 Direct Messages (DMs)

Objective: Reach out to 100 people in your network through social media direct messages to start a conversation.

Steps:

1. Prepare Your Contact List: Use your lists of friends, family, colleagues, and social media connections.

2. Personalize Each Message: Start each message with a personal touch, mentioning something specific about them or their recent activities (based on their social media posts, for example).

3. Send Your DMs: Use platforms like Facebook, Instagram, and LinkedIn to send your messages.

Sample DM Script:

Hey [Name],

It's been a while! How have you been? I saw your recent post about [something specific they posted about] – that looks amazing! I’d love to catch up and hear more about what you’ve been up to. 😊

Looking forward to catching up!

Best,

[Your Name]

Time Commitment: 4-6 hours

Why This Is Important: Reaching out to your network helps to strengthen relationships and keeps you top-of-mind. Building a genuine connection is key to future referrals and potential clients.

2. Build Genuine Relationships

Objective: Focus on building genuine, meaningful relationships through your conversations.

Steps:

1. Engage in the Conversation: Once they respond, engage in a meaningful conversation about their life, family, and interests.

2. Show Genuine Interest: Ask questions about their recent activities, achievements, and well-being. Show that you care about them as a person.

3. Avoid Selling: Do not try to sell them on hiring you as their realtor, attending your open house, or coming to your workshop. Keep the focus on them.

Key Points to Remember:

• 90% Them, 10% You: Keep the conversation 90% focused on them and their interests.

• Be Authentic: Be genuine and authentic in your interactions.

• Listen Actively: Show that you are listening and interested in what they have to say.

Why This Is Important: Building trust and genuine relationships is fundamental in real estate. People prefer to work with someone they know, like, and trust. These conversations lay the groundwork for potential future business without being pushy or salesy.

3. Introduce Yourself as a Real Estate Agent

Objective: Let your network know you’re now a licensed real estate agent, but keep it low-key.

Steps:

1. Casually Mention Your New Role: When appropriate, mention that you’ve recently become a licensed real estate agent.

2. Share Your Excitement: Express your enthusiasm and excitement about your new career.

3. No Selling: Remember, the goal is to inform, not to sell. Avoid any direct sales pitches or invitations.

Sample Conversation: 10 Back-and-Forths

1. You: Hey [Name], It's been a while! How have you been? I saw your recent post about [something specific they posted about] – that looks amazing! I’d love to catch up and hear more about what you’ve been up to. 😊

2. Them: Hey! Great to hear from you. I’ve been doing well, just busy with work and family. How about you?

3. You: I’m glad to hear you’re doing well! I’ve been good, staying busy with some new projects. How’s work going for you? Any exciting updates?

4. Them: Work is going well, actually. We just finished a big project, and I’m looking forward to some downtime. What kind of projects have you been working on?

5. You: That’s awesome! It must feel great to wrap up a big project. Recently, I’ve been diving into the real estate world. It’s been an exciting journey so far!

6. Them: Oh wow, real estate? That sounds interesting! What made you decide to go into that field?

7. You: I’ve always been fascinated by the housing market and helping people find their perfect homes. So, I finally decided to take the plunge and get my license. What about you, any new hobbies or interests lately?

8. Them: That’s great! I’m sure you’ll do well. I’ve actually started gardening recently. It’s been a nice way to relax and spend time outdoors.

9. You: Gardening sounds so relaxing! I’ve heard it’s really therapeutic. What kind of plants are you growing?

10. Them: Mostly flowers and a few vegetables. It’s been fun experimenting and seeing what works. How has your transition into real estate been?

11. You: It’s been a mix of challenging and rewarding experiences, but I’m really enjoying it. I’m learning a lot every day.

12. Them: That’s great to hear! I’m sure you’ll be fantastic at it. Let’s definitely catch up more soon.

Why This Is Important: Letting your network know about your new role in a casual, non-pushy way keeps them informed and plants the seed for future opportunities. It also helps you establish your identity as a real estate professional.

Daily Task Summary

1. Send 100 DMs: 4-6 hours

2. Build Genuine Relationships: Ongoing throughout the day

3. Introduce Yourself as a Real Estate Agent: Integrated into conversations

Total Time Commitment: 4-6 hours

Morning Tasks:

1. Call All New Facebook Leads:

   • Review new leads that have come in through your Facebook ad campaigns.

   • Call each lead to introduce yourself and start a conversation.

   • Focus on building rapport and understanding their needs.

2. Reply to All Existing DM Responses:

   • Review and respond to any direct messages that have come in since yesterday.

   • Continue building relationships and engaging in meaningful conversations.

Time Commitment: 1-2 hours

Evening Tasks:

1. Call All New Facebook Leads:

   • Review new leads that have come in throughout the day.

   • Call each lead to introduce yourself and start a conversation.

   • Focus on building rapport and understanding their needs.

2. Reply to All DM Responses:

   • Review and respond to any direct messages that have come in throughout the day.

   • Continue building relationships and engaging in meaningful conversations.

Time Commitment: 1-2 hours

Ready for Day 5?

Fantastic work on building relationships today! Tomorrow, you’ll attend and sponsor a local community/team/school event, getting more involved in your local area and expanding your network.

Let’s get ready for Day 5: Attend & Sponsor a Local Community/Team/School Event!