Day 7: Door Knocking to 100 Houses

Welcome to Day 7 of the 12x12 Agent Fast Start Challenge! Today, you’ll focus on door knocking to 100 houses near your open house location. This is a great way to invite neighbors, generate interest, and establish a local presence.

Today's Objectives:

1. Prepare for Door Knocking

2. Knock on Doors and Engage with Residents

3. Follow Up with Interested Neighbors

1. Prepare for Door Knocking

Objective: Ensure you have all the necessary materials and information for effective door knocking.

Steps:

1. Create Flyers:

   • Prepare flyers with details about the open house, including the address, dates, times, and key features of the property.

   • Include your contact information and a friendly invitation for neighbors to attend.

2. Plan Your Route:

   • Map out the area around your open house location.

   • Identify 100 houses to visit, focusing on those closest to the property.

3. Prepare Your Introduction:

   • Practice a brief, friendly introduction to use when residents answer the door.

   • Be ready to explain who you are, what you’re promoting, and why their attendance at the open house would be valuable.

Time Commitment: 1-2 hours

Why This Is Important: Proper preparation ensures you present yourself professionally and make the most of your door-knocking efforts. Having all materials ready and a clear plan in place will help you efficiently reach out to residents.

2. Knock on Doors and Engage with Residents

Objective: Personally invite neighbors to the open house and create a positive impression.

Steps:

1. Introduce Yourself:

   • Smile and introduce yourself as a local real estate agent.

   • Mention that you’re inviting neighbors to an open house you’re hosting nearby.

2. Present the Flyer:

   • Hand them the flyer and briefly highlight the key details.

   • Emphasize the convenience of attending and the opportunity to see a beautiful property in their neighborhood.

3. Engage in Conversation:

   • Ask if they have any questions about the open house or the property.

   • Be friendly and open to chatting about the neighborhood or real estate in general.

4. Thank Them:

   • Regardless of their response, thank them for their time and consideration.

   • Leave the flyer even if they aren’t interested, so they have the information handy.

Time Commitment: 4-5 hours

Why This Is Important: Face-to-face interactions build trust and rapport. Personally inviting neighbors to the open house makes them feel valued and increases the likelihood of their attendance. It also establishes your presence in the community.

3. Follow Up with Interested Neighbors

Objective: Ensure interested neighbors receive a reminder and feel encouraged to attend the open house.

Steps:

1. Make a Note of Interested Residents:

   • Keep a list of residents who showed interest during your door-knocking.

   • Note any specific questions or comments they had.

2. Send Reminder Messages:

   • The evening before the open house, send a friendly reminder message to those who expressed interest.

   • Thank them again for considering attending and remind them of the details.

Sample Follow-Up Conversation:

You: Hi [Name], it was great meeting you the other day! I really enjoyed our conversation about [something specific you talked about]. Just wanted to remind you about the open house at [Address] tomorrow from [Time]. I hope you can make it!

Them: Hi! Yes, it was great meeting you too. Thanks for the reminder! I’m planning to stop by and check it out.

You: Awesome! I’m really excited to show the property. Feel free to bring any friends or neighbors who might be interested as well. 😊

Them: Will do. Thanks again for the invite. Looking forward to seeing the place.

You: Great, see you tomorrow then! Have a wonderful evening.

Them: You too! See you then.

3. Add to CRM:

   • Add the contact details of new connections to your CRM system for future follow-up and relationship building.

Time Commitment: 1-2 hours

Why This Is Important: Following up with interested neighbors increases the likelihood of their attendance. It shows your commitment and professionalism, leaving a positive impression.

Daily Task Summary

1. Prepare for Door Knocking: 1-2 hours

2. Knock on Doors and Engage with Residents: 4-5 hours

3. Follow Up with Interested Neighbors: 1-2 hours

Total Time Commitment: 6-9 hours

Morning Tasks:

1. Call All New Facebook Leads:

   • Review new leads that have come in through your Facebook ad campaigns.

   • Call each lead to introduce yourself and start a conversation.

   • Focus on building rapport and understanding their needs.

2. Reply to All Existing DM Responses:

   • Review and respond to any direct messages that have come in since yesterday.

   • Continue building relationships and engaging in meaningful conversations.

Time Commitment: 1-2 hours

Evening Tasks:

1. Call All New Facebook Leads:

   • Review new leads that have come in throughout the day.

   • Call each lead to introduce yourself and start a conversation.

   • Focus on building rapport and understanding their needs.

2. Reply to All DM Responses:

   • Review and respond to any direct messages that have come in throughout the day.

   • Continue building relationships and engaging in meaningful conversations.

Time Commitment: 1-2 hours

Ready for Day 8?

Great job on your door-knocking efforts today! Tomorrow, you’ll host your first open house, welcoming visitors and showcasing the property.

Let’s get ready for Day 8: First Open House!

Approval

Please review the details for Day 7 and let me know if there are any changes or additions you'd like to make. Once approved, I’ll continue with Day 8's detailed module.