Day 8: First Open House

Welcome to Day 8 of the 12x12 Agent Fast Start Challenge! Today, you’ll host your first open house. This is a fantastic opportunity to showcase the property, meet potential buyers, and demonstrate your expertise.

Today's Objectives:

1. Prepare for the Open House

2. Host the Open House

3. Follow Up with Attendees

1. Prepare for the Open House

Objective: Ensure everything is in place for a successful open house.

Steps:

1. Set Up the Property:

   • Arrive early to ensure the property is clean and presentable.

   • Set up any signage or balloons to attract attention.

2. Prepare Marketing Materials:

   • Bring flyers with property details, your contact information, and a list of key features.

   • Have a sign-in sheet ready to collect contact information from attendees.

3. Stage the Home:

   • Ensure the home is well-lit and inviting.

   • Arrange any furniture or decorations to highlight the property’s best features.

4. Refreshments:

   • Consider providing light refreshments like water, coffee, or snacks.

Time Commitment: 1-2 hours

Why This Is Important: Proper preparation sets the stage for a successful open house. A well-presented property creates a positive impression and encourages potential buyers to consider making an offer.

2. Host the Open House

Objective: Engage with visitors, answer questions, and gather contact information.

Steps:

1. Greet Visitors:

   • Welcome each visitor with a smile and a friendly greeting.

   • Ask them to sign in and provide their contact information.

2. Give Tours:

   • Offer guided tours of the property, highlighting key features and answering any questions.

   • Share interesting details about the neighborhood and nearby amenities.

3. Engage in Conversation:

   • Ask visitors about their home-buying needs and preferences.

   • Be attentive and listen actively to their responses.

4. Provide Information:

   • Hand out flyers and any additional information about the property.

   • Offer to send more details via email if they are interested.

Time Commitment: 3-4 hours

Why This Is Important: Hosting an open house allows you to showcase the property and connect with potential buyers. Engaging with visitors helps you understand their needs and build rapport, which can lead to future business.

3. Follow Up with Attendees

Objective: Follow up with visitors to answer any further questions and maintain interest in the property.

Steps:

1. Review Sign-In Sheet:

   • Look through the sign-in sheet to see who attended and make notes on their level of interest.

2. Send Follow-Up Messages:

   • Send a personalized thank-you message to each attendee, expressing your appreciation for their visit and offering to answer any further questions.

Sample Follow-Up Conversation:

You: Hi [Name], it was great meeting you at the open house at [Address] today! What did you think of the property?

Them: Hi! The property was lovely, but I have a few more questions about the neighborhood.

You: I’m glad you liked it! I’d be happy to provide more information about the neighborhood. What specific details are you interested in?

Them: I’m curious about the local schools and nearby amenities.

You: The schools in the area are highly rated, and there are several parks, shopping centers, and restaurants nearby. I can send you a detailed list if you’d like.

Them: That would be great, thanks!

You: No problem at all. I’ll send you the information right away. If you have any more questions or would like to schedule another visit, feel free to reach out.

Them: Will do. Thanks again!

You: You’re welcome! Have a great day.

3. Add to CRM:

   • Add the contact details of attendees to your CRM system for future follow-up and relationship building.

Time Commitment: 1-2 hours

Why This Is Important: Following up with open house attendees shows your professionalism and dedication. It helps maintain their interest in the property and keeps you top of mind as they continue their home search.

Daily Task Summary

1. Prepare for the Open House: 1-2 hours

2. Host the Open House: 3-4 hours

3. Follow Up with Attendees: 1-2 hours

Total Time Commitment: 5-8 hours

Morning Tasks:

1. Call All New Facebook Leads:

   • Review new leads that have come in through your Facebook ad campaigns.

   • Call each lead to introduce yourself and start a conversation.

   • Focus on building rapport and understanding their needs.

2. Reply to All Existing DM Responses:

   • Review and respond to any direct messages that have come in since yesterday.

   • Continue building relationships and engaging in meaningful conversations.

Time Commitment: 1-2 hours

Evening Tasks:

1. Call All New Facebook Leads:

   • Review new leads that have come in throughout the day.

   • Call each lead to introduce yourself and start a conversation.

   • Focus on building rapport and understanding their needs.

2. Reply to All DM Responses:

   • Review and respond to any direct messages that have come in throughout the day.

   • Continue building relationships and engaging in meaningful conversations.

Time Commitment: 1-2 hours

Ready for Day 9?

Great job on hosting your first open house today! Tomorrow, you’ll prepare for and host your second open house, welcoming more visitors and showcasing the property again.

Let’s get ready for Day 9: Second Open House!

Approval

Please review the details for Day 8 and let me know if there are any changes or additions you'd like to make. Once approved, I’ll continue with Day 9's detailed module.