Day 10: Engage in Online Forums and Real Estate Groups

Welcome to Day 10 of the 12x12 Agent Fast Start Challenge! Today, you’ll focus on ensuring your ads for the upcoming workshop are running smoothly and engaging in online forums and real estate groups. This will help you expand your reach, build your online presence, and generate more leads.

Today's Objectives:

1. Ensure Workshop Ads are Running Smoothly

2. Engage in Online Forums and Real Estate Groups

3. Follow Up with Online Leads

1. Ensure Workshop Ads are Running Smoothly

Objective: Review and optimize your Facebook ads for the upcoming workshop to ensure they are performing well and generating leads.

Steps:

1. Review Ad Performance:

   • Log in to your Funneltopia Ads Manager and check the performance of your workshop ads.

   • Look at key metrics such as Click-Through Rate (CTR), Cost Per Click (CPC), and conversion rates.

2. Optimize Targeting and Budget:

   • If the ads are underperforming, tweak the audience targeting or adjust the ad budget to improve results.

   • Ensure your targeting radius is appropriate for your area (30 minutes drive for urban areas, 60 minutes drive for rural areas).

3. Refresh Ad Creative:

   • Test different headlines, ad copies, and images/videos to see what resonates best with your audience.

   • Make sure the ad creative clearly communicates the value of the workshop and includes a strong Call to Action (CTA).

4. Check Lead Flow:

   • Ensure the leads generated by the ads are flowing directly into your Funneltopia account.

   • Follow up with any new leads that have come in since yesterday.

Time Commitment: 1-2 hours

Why This Is Important: Regularly reviewing and optimizing your ads ensures you get the best possible results, maximizing your return on investment and increasing the number of leads generated for your workshop.

2. Engage in Online Forums and Real Estate Groups

Objective: Build your online presence and generate leads by actively participating in online forums and real estate groups.

Steps:

1. Join Relevant Groups:

   • Identify and join online forums and real estate groups on platforms like Facebook, LinkedIn, and Reddit.

   • Look for groups where potential buyers and sellers are active.

2. Introduce Yourself:

   • Post an introduction in each group, sharing who you are and your expertise in real estate.

   • Be friendly and approachable, avoiding any overt sales pitches.

3. Participate in Discussions:

   • Engage in ongoing discussions by providing helpful advice, answering questions, and sharing valuable insights.

   • Aim to add value and build trust within the community.

4. Share Useful Content:

   • Share relevant articles, blog posts, or resources that can help group members with their real estate needs.

   • Occasionally mention your upcoming workshop and invite interested members to join.

Sample Forum Post:

Hi everyone,

I’m [Your Name], a local real estate agent with a passion for helping people find their dream homes. I’m excited to join this group and look forward to sharing tips and insights about the real estate market.

Feel free to ask me any questions about buying or selling properties—I’m here to help!

Best,

[Your Name]

Time Commitment: 2-3 hours

Why This Is Important: Engaging in online forums and real estate groups helps you establish yourself as an expert, build relationships, and generate leads. It also increases your visibility and credibility within the real estate community.

3. Follow Up with Online Leads

Objective: Follow up with any new leads generated from your online activities and ensure they receive the information they need.

Steps:

1. Review New Leads:

   • Check your CRM system for any new leads generated from your online activities.

   • Make a note of any specific questions or interests mentioned by the leads.

2. Send Follow-Up Messages:

   • Send a personalized message to each lead, thanking them for their interest and offering to provide further assistance.

Sample Follow-Up Conversation:

You: Hi [Name], thank you for reaching out in the [Forum/Group Name]! I’m glad to connect with you. How can I assist you with your real estate needs?

Them: Hi! I’m interested in learning more about the home buying process. I’m a first-time buyer and not sure where to start.

You: I’d be happy to help you with that! The home buying process can seem overwhelming, but I can guide you through each step. Are there any specific questions or concerns you have?

Them: Yes, I’m curious about how to get pre-approved for a mortgage and what to look for in a property.

You: Great questions! Getting pre-approved is a crucial first step. I can connect you with a trusted lender to get you started. As for what to look for, it depends on your needs and preferences. Let’s schedule a call to discuss this in detail.

Them: That sounds perfect. I’d appreciate that.

You: Excellent! I’ll send you a calendar invite for our call. Looking forward to helping you with your home buying journey!

Them: Thank you so much!

You: You’re welcome! Talk to you soon.

3. Add to CRM:

   • Add the contact details and notes from the conversation to your CRM system for future follow-up and relationship building.

Time Commitment: 1-2 hours

Why This Is Important: Following up with online leads shows your professionalism and dedication. It helps build trust and keeps potential clients engaged, increasing the likelihood of converting leads into clients.

Daily Task Summary

1. Ensure Workshop Ads are Running Smoothly: 1-2 hours

2. Engage in Online Forums and Real Estate Groups: 2-3 hours

3. Follow Up with Online Leads: 1-2 hours

Total Time Commitment: 4-7 hours

Morning Tasks:

1. Call All New Facebook Leads:

   • Review new leads that have come in through your Facebook ad campaigns.

   • Call each lead to introduce yourself and start a conversation.

   • Focus on building rapport and understanding their needs.

2. Reply to All Existing DM Responses:

   • Review and respond to any direct messages that have come in since yesterday.

   • Continue building relationships and engaging in meaningful conversations.

Time Commitment: 1-2 hours

Evening Tasks:

1. Call All New Facebook Leads:

   • Review new leads that have come in throughout the day.

   • Call each lead to introduce yourself and start a conversation.

   • Focus on building rapport and understanding their needs.

2. Reply to All DM Responses:

   • Review and respond to any direct messages that have come in throughout the day.

   • Continue building relationships and engaging in meaningful conversations.

Time Commitment: 1-2 hours

Ready for Day 11?

Great job on engaging with online communities today! Tomorrow, you’ll focus on building local business partnerships to expand your referral network and promote your services.

Let’s get ready for Day 11: Local Business Partnerships!

Approval

Please review the details for Day 10 and let me know if there are any changes or additions you'd like to make. Once approved, I’ll continue with Day 11's detailed module.