Day 11: Local Business Partnerships

Welcome to Day 11 of the 12x12 Agent Fast Start Challenge! Today, you’ll focus on building partnerships with local businesses to expand your referral network and promote your services. Establishing strong relationships with local businesses can lead to valuable referrals and long-term partnerships.

Today's Objectives:

1. Identify Potential Business Partners

2. Reach Out and Build Relationships

3. Follow Up and Solidify Partnerships

1. Identify Potential Business Partners

Objective: Create a list of local businesses that could be valuable partners for your real estate business.

Steps:

1. Research Local Businesses:

   • Identify businesses that have complementary services, such as mortgage brokers, home inspectors, interior designers, and moving companies.

   • Consider businesses that cater to homeowners and potential buyers, like local contractors, landscapers, and home improvement stores.

2. Create a List:

   • Compile a list of potential business partners, including their contact information and a brief description of how their services align with yours.

Time Commitment: 1-2 hours

Why This Is Important: Identifying potential business partners helps you focus your efforts on building relationships that can lead to mutually beneficial referrals and collaborations.

2. Reach Out and Build Relationships

Objective: Initiate contact with potential business partners and start building a relationship.

Steps:

1. Prepare Your Introduction:

   • Draft a friendly and professional introduction explaining who you are, what you do, and why you’re reaching out.

2. Make Contact:

   • Reach out to the businesses on your list via phone, email, or in-person visits. Aim to set up a meeting to discuss potential partnership opportunities.

Sample Outreach Email:

Subject: Exploring Partnership Opportunities

Hi [Name],

I hope this message finds you well. My name is [Your Name], and I’m a local real estate agent with [Your Brokerage]. I’ve been impressed with [Business Name] and the valuable services you provide to our community.

I believe there’s a great opportunity for us to collaborate and support each other’s businesses. I would love to discuss how we can work together to benefit our clients and grow our referral network.

Would you be available for a quick meeting or call this week?

Looking forward to connecting!

Best regards,

[Your Name]

[Your Contact Information]

3. Meet and Discuss:

   • During your meeting or call, discuss how you can support each other’s businesses.

   • Highlight the benefits of partnering, such as cross-promotions, referral exchanges, and joint events.

Time Commitment: 3-4 hours

Why This Is Important: Building relationships with local businesses creates a strong referral network and opens up opportunities for collaborative marketing efforts, which can lead to more leads and clients.

3. Follow Up and Solidify Partnerships

Objective: Follow up with businesses you’ve contacted and solidify the partnership agreements.

Steps:

1. Send Thank-You Messages:

   • Send a thank-you message to each business you met with, expressing your appreciation for their time and interest in partnering.

Sample Follow-Up Conversation:

You: Hi [Name], it was great meeting with you today! What did you think about our discussion on potential partnership opportunities?

Them: Hi! It was great meeting you too. I think there’s definitely potential for us to collaborate, especially with the referral program.

You: I’m glad to hear that! What specific aspects of the referral program stood out to you?

Them: I liked the idea of exchanging referrals and possibly co-hosting events to attract more clients for both of us.

You: That’s fantastic! I’m excited about the possibilities. How about we start by drafting a simple agreement outlining the referral process and then plan our first event together?

Them: That sounds like a plan. I’ll draft the agreement and share it with you by the end of the week.

You: Perfect. I’ll review it and we can finalize the details. Looking forward to working together!

Them: Same here! Thanks again for reaching out.

You: You’re welcome! Have a great day.

2. Create Partnership Agreements:

   • Draft a simple partnership agreement outlining the referral process and any collaborative efforts.

   • Ensure both parties sign the agreement to solidify the partnership.

3. Plan Collaborative Efforts:

   • Schedule joint events, promotions, or marketing campaigns to kick off the partnership.

   • Regularly check in with your partners to maintain a strong relationship and explore new opportunities.

Time Commitment: 1-2 hours

Why This Is Important: Following up and solidifying partnerships ensures both parties are committed to the collaboration, leading to a more structured and productive relationship. Regularly planning collaborative efforts keeps the partnership active and mutually beneficial.

Daily Task Summary

1. Identify Potential Business Partners: 1-2 hours

2. Reach Out and Build Relationships: 3-4 hours

3. Follow Up and Solidify Partnerships: 1-2 hours

Total Time Commitment: 5-8 hours

Morning Tasks:

1. Call All New Facebook Leads:

   • Review new leads that have come in through your Facebook ad campaigns.

   • Call each lead to introduce yourself and start a conversation.

   • Focus on building rapport and understanding their needs.

2. Reply to All Existing DM Responses:

   • Review and respond to any direct messages that have come in since yesterday.

   • Continue building relationships and engaging in meaningful conversations.

Time Commitment: 1-2 hours

Evening Tasks:

1. Call All New Facebook Leads:

   • Review new leads that have come in throughout the day.

   • Call each lead to introduce yourself and start a conversation.

   • Focus on building rapport and understanding their needs.

2. Reply to All DM Responses:

   • Review and respond to any direct messages that have come in throughout the day.

   • Continue building relationships and engaging in meaningful conversations.

Time Commitment: 1-2 hours

Ready for Day 12?

Great job on building local business partnerships today! Tomorrow, you’ll focus on sponsoring a local business event or meetup to further expand your network and visibility.

Let’s get ready for Day 12: Sponsor a Local Business Event or Meetup!