Hosting the Real Estate Workshop

Welcome to the final day of the 12x12 Agent Fast Start Challenge! Today, you’ll focus on hosting your real estate workshop. This is your chance to demonstrate your expertise, provide valuable information to potential sellers, and build relationships that can lead to future business.

Today's Objectives:

1. Prepare for the Workshop

2. Host the Workshop

3. Follow Up with Attendees

1. Prepare for the Workshop

Objective: Ensure everything is in place for a successful workshop.

Steps:

1. Confirm Venue Details:

   • Double-check the location, time, and setup requirements with the venue.

   • Ensure you have all necessary equipment (e.g., projector, microphone) and materials (e.g., handouts, sign-in sheet).

2. Prepare Presentation:

   • Finalize your presentation slides, ensuring they are clear, concise, and visually appealing.

   • Include key points on how to sell a home for top dollar, backed by data and real-life examples.

3. Promote the Workshop:

   • Send reminder emails to those who registered or showed interest.

   • Post reminders on your social media channels and in any relevant online groups.

4. Set Up the Room:

   • Arrive early to arrange seating, set up equipment, and ensure the room is welcoming.

   • Display any promotional materials and handouts where attendees can easily access them.

Time Commitment: 2-3 hours

Why This Is Important: Proper preparation ensures a smooth and professional workshop, creating a positive impression and maximizing the value you provide to attendees.

2. Host the Workshop

Objective: Deliver valuable content, engage with attendees, and build relationships.

Steps:

1. Welcome Attendees:

   • Greet attendees as they arrive, encouraging them to sign in and take any available materials.

   • Create a friendly and welcoming atmosphere.

2. Deliver Presentation:

   • Start on time and introduce yourself, briefly sharing your background and expertise.

   • Present your material clearly and confidently, making sure to engage with the audience by asking questions and encouraging participation.

3. Answer Questions:

   • Allow time for a Q&A session at the end of your presentation.

   • Answer questions thoughtfully and thoroughly, demonstrating your knowledge and willingness to help.

4. Collect Feedback:

   • Provide a brief survey for attendees to fill out before they leave.

   • Use this feedback to improve future workshops and follow up with attendees based on their comments and questions.

Time Commitment: 2-3 hours

Why This Is Important: Hosting a successful workshop helps you build credibility, demonstrate your expertise, and connect with potential clients. Engaging with attendees and addressing their questions strengthens relationships and positions you as a trusted resource.

3. Follow Up with Attendees

Objective: Maintain the connections you made at the workshop and provide additional value.

Steps:

1. Send Thank-You Emails:

   • Send a personalized thank-you email to each attendee, expressing your appreciation for their participation and offering to answer any further questions.

Sample Follow-Up Conversation:

You: Hi [Name], thank you so much for attending the workshop on selling homes for top dollar yesterday! What did you find most valuable about the session?

Them: Hi! I really appreciated the tips on staging a home and how to price it competitively.

You: I’m glad to hear that! If you have any other questions or need more information on anything we discussed, feel free to reach out. Are you currently considering selling your home, or do you know someone who might be?

Them: I’m actually thinking about selling my home in the next few months. I’d love to get some advice on the best time to list it.

You: I’d be happy to help with that. Let’s schedule a time to meet and discuss your plans in more detail. We can create a strategy to ensure you get the best possible price.

Them: That sounds great. Thank you!

You: You’re welcome. I’ll send you a calendar invite for our meeting. Looking forward to helping you with your home sale!

2. Add to CRM:

   • Add the contact details and notes from the conversations to your CRM system for future follow-up and relationship building.

3. Schedule Follow-Up Meetings:

   • Set up one-on-one meetings with attendees who showed interest in selling their homes.

   • Prepare personalized advice and materials for these meetings.

Time Commitment: 1-2 hours

Why This Is Important: Following up with workshop attendees reinforces the connections you made and keeps the momentum going. It shows your professionalism and commitment to helping them achieve their real estate goals.

Daily Task Summary

1. Prepare for the Workshop: 2-3 hours

2. Host the Workshop: 2-3 hours

3. Follow Up with Attendees: 1-2 hours

Total Time Commitment: 5-8 hours

Morning Tasks:

1. Call All New Facebook Leads:

   • Review new leads that have come in through your Facebook ad campaigns.

   • Call each lead to introduce yourself and start a conversation.

   • Focus on building rapport and understanding their needs.

2. Reply to All Existing DM Responses:

   • Review and respond to any direct messages that have come in since yesterday.

   • Continue building relationships and engaging in meaningful conversations.

Time Commitment: 1-2 hours

Evening Tasks:

1. Call All New Facebook Leads:

   • Review new leads that have come in throughout the day.

   • Call each lead to introduce yourself and start a conversation.

   • Focus on building rapport and understanding their needs.

2. Reply to All DM Responses:

   • Review and respond to any direct messages that have come in throughout the day.

   • Continue building relationships and engaging in meaningful conversations.

Time Commitment: 1-2 hours

Conclusion & Next Steps

Congratulations on completing the 12x12 Agent Fast Start Challenge! Over the past 12 days, you’ve gained valuable experience in various lead generation activities, built strong relationships, and established your presence in the real estate market.

To continue your success, keep building on the strategies you’ve learned, maintain and nurture the relationships you’ve established, and always look for new opportunities to grow your business.

Next Steps:

1. Review Your Progress:

   • Reflect on the activities that were most effective for you and consider how to integrate them into your regular business practices.

2. Set New Goals:

   • Based on what you’ve learned, set new short-term and long-term goals for your real estate business.

3. Continue Learning:

   • Stay updated with the latest real estate trends and strategies by attending workshops, webinars, and networking events.

4. Stay Consistent:

   • Consistency is key to long-term success. Continue implementing the lead generation activities that worked best for you and regularly follow up with your leads and connections.