Day 2: Church/Community Outreach

Welcome to Day 2 of the 12x12 Agent Fast Start Challenge! Today, you’ll focus on engaging with your local church or community center to establish a partnership and promote your upcoming open house and real estate workshop. This outreach is a great way to connect with your community, build relationships, and increase visibility for your events.

Today's Objectives:

1. Identify Churches or Community Centers

2. Reach Out to the Pastor or Community Leader

3. Discuss Sponsorship and Promotion Opportunities

4. Prepare for Sunday Promotion

1. Identify Churches or Community Centers

Objective: Find local churches or community centers that align with your target audience and would be interested in collaborating with you.

Steps:

1. Research Local Churches/Community Centers:

   • Use online directories, social media, or word of mouth to find churches and community centers in your area.

   • Focus on those that are well-attended and have active community engagement.

2. Create a List:

   • Compile a list of 3-5 churches or community centers with their contact information.

   • Include details about their community activities and events that might align with your real estate business.

Time Commitment: 1-2 hours

Why This Is Important: Partnering with local churches or community centers allows you to tap into an established audience and gain credibility through association. It’s an excellent way to promote your events while giving back to the community.

2. Reach Out to the Pastor or Community Leader

Objective: Introduce yourself and your intentions to partner with the church or community center.

Steps:

1. Craft Your Introduction:

   • Prepare a brief, friendly introduction explaining who you are, what you do, and why you’re reaching out.

   • Emphasize your desire to support the community and how your partnership can benefit their congregation or members.

Sample Outreach Email/Call Script:

Hi [Name],

I hope this message finds you well. My name is [Your Name], and I’m a local real estate agent with [Your Brokerage]. I’ve admired the work your church/community center does for our community, and I’m reaching out to explore potential ways we can collaborate.

I’m planning to host an open house and a real estate workshop in the coming days and would love to discuss how we might partner to support your members and promote these events. I’m also interested in sponsoring some of your community initiatives.

Would you be available for a brief meeting or call this week to discuss how we can work together?

Looking forward to connecting!

Best regards,  
[Your Name]  
[Your Contact Information]

2. Make Contact:

   • Reach out via email, phone, or in-person visits to introduce yourself and schedule a meeting.

   • Be respectful and considerate of their time and priorities.

Time Commitment: 1-2 hours

Why This Is Important: Direct communication with community leaders helps establish trust and opens the door to collaborative opportunities. A well-crafted introduction sets a positive tone for the partnership.

3. Discuss Sponsorship and Promotion Opportunities

Objective: Meet with the pastor or community leader to discuss how you can sponsor events and get a shout-out during their service or meeting.

Steps:

1. Attend the Meeting:

   • Arrive on time, be courteous, and prepared to discuss your ideas.

   • Explain your upcoming open house and workshop, and how their members could benefit from attending.

2. Propose Sponsorship:

   • Offer to sponsor a church event, community activity, or contribute to a cause they support.

   • Discuss the possibility of having your open house and workshop mentioned during their announcements.

3. Agree on Terms:

   • Finalize the sponsorship details, including the amount you’ll contribute (typically $100-$200) and what you’ll receive in return, such as a mention during the service, space in their newsletter, or a banner at the event.

   • Ensure you understand their expectations and that they understand yours.

Time Commitment: 1-2 hours

Why This Is Important: Sponsorship and partnership with local churches or community centers provide a valuable opportunity to gain visibility, credibility, and access to a broader audience. It also shows your commitment to supporting the community.

4. Prepare for Sunday Promotion

Objective: Get ready for the Sunday service or community meeting where your open house and workshop will be promoted.

Steps:

1. Confirm Promotion Details:

   • Double-check with the church or community leader to ensure your events will be mentioned during the service or meeting.

   • Provide any materials they might need, such as flyers or an announcement script.

2. Prepare Your Talking Points:

   • If you’ll be present at the event, prepare a brief introduction to be shared with the congregation or attendees.

   • Practice speaking clearly and confidently about your upcoming events.

3. Coordinate Your Presence:

   • Plan to attend the service or meeting early to meet attendees and answer any questions about your events.

   • Be approachable and ready to engage with the community.

Time Commitment: 1-2 hours

Why This Is Important: Effective promotion during a Sunday service or community meeting can significantly increase attendance at your open house and workshop. Being prepared ensures that you make the most of this opportunity.

Daily Task Summary

1. Identify Churches or Community Centers: 1-2 hours

2. Reach Out to the Pastor or Community Leader: 1-2 hours

3. Discuss Sponsorship and Promotion Opportunities: 1-2 hours

4. Prepare for Sunday Promotion: 1-2 hours

Total Time Commitment: 4-8 hours

Morning Tasks:

1. Call All New Facebook Leads:

   • Review new leads that have come in through your Facebook ad campaigns.

   • Call each lead to introduce yourself and start a conversation.

   • Focus on building rapport and understanding their needs.

2. Reply to All Existing DM Responses:

   • Review and respond to any direct messages that have come in since yesterday.

   • Continue building relationships and engaging in meaningful conversations.

Time Commitment: 1-2 hours

Evening Tasks:

1. Call All New Facebook Leads:

   • Review new leads that have come in throughout the day.

   • Call each lead to introduce yourself and start a conversation.

   • Focus on building rapport and understanding their needs.

2. Reply to All DM Responses:

   • Review and respond to any direct messages that have come in throughout the day.

   • Continue building relationships and engaging in meaningful conversations.

Time Commitment: 1-2 hours