Overview and Getting Started Module

Welcome to the 12x12 Agent Fast Start Challenge!

Welcome, future real estate superstar! 🎉 You’re about to embark on a 14-day journey designed to transform your real estate business through hands-on experience and proven strategies. This challenge is all about taking action, generating leads, and having meaningful conversations with potential buyers and sellers. Let’s get ready to revolutionize your real estate game!

What to Expect:

• Duration: 14 days

• Daily Time Commitment: 4-6 hours per day

• Potential Costs: $900-$1100 (detailed breakdown below)

• Goal: Gain experience in 12 different lead generation activities and have 12+ conversations each day

Challenge Structure:

• Challenge Prep: Prepare for success with essential groundwork

• Week 1: Focus on buyer-side activities

• Week 2: Focus on seller-side activities

Why This Challenge is Essential for You

The 12x12 Agent Fast Start Challenge is designed to push you out of your comfort zone and into a space where growth happens. Here's why it's so crucial:

1. Experience Diversity: Gain hands-on experience with various lead generation methods to discover what works best for you.

2. Build Confidence: By engaging in different activities, you'll build the confidence needed to tackle any real estate challenge.

3. Create Momentum: Consistently having conversations with potential clients keeps the momentum going, leading to more closed deals.

4. Expand Your Network: Each activity is designed to connect you with more people, expanding your network and opportunities.

5. Master Follow-Up: You'll develop strong follow-up habits, which are essential for converting leads into clients.

Remember, success in real estate isn’t just about hard work—it's about smart work, strategic planning, and consistent action. This challenge equips you with all three.

Expectations

Time Commitment:

• Daily: 4-6 hours

• Morning Tasks: Call all new leads, follow-up with existing leads

• Evening Tasks: Review lead data, prepare for the next day, send thank-you messages

Cost Breakdown:

• Daily Facebook Ads: $50/day for 12 days = $600

• Sponsorships and Paid Events: $300-$500

  • Sponsorship of Local Kids Event/Sports Team/School: $100-$200

  • Church/Community Center Sponsorship: $100-$200

  • Local Business Event Sponsorship: $100

Getting Started

Step 1: Set Up Your Tools

• CRM: Set up your Funneltopia® account at Funneltopia.io/dealflow - get your free 30-day trial.

• Facebook Ads Account: Set up your Facebook Ads account at Business.Facebook.com/Settings and make sure you have your Facebook page set up too.

• Contact Lists: Prepare your lists for door knocking, social media DMing, and partnerships.

Step 2: Schedule Your Events

• Open Houses: Schedule open houses for the first Saturday and Sunday.

• Workshop: Book a location for the seller-focused workshop on the second Friday.

Step 3: Plan Your Sponsorships and Outreach

• Identify Groups: List potential local kids' events, sports teams, schools, churches, and business events to sponsor.

• Budget Planning: Allocate your budget for these sponsorships.

Step 4: Prepare Your Marketing Materials

• Flyers and Brochures: Use our templates to easily get started with creating materials to distribute during door knocking, open houses, and events.

• Social Media Posts: Draft posts to promote your open houses and workshop.

Challenge Overview

Challenge Prep:

• Saturday (Day 1): Preparation Day

• Sunday (Day 2): Church/Community Outreach

Week 1: Buyer-Side Experience

• Monday (Day 3): Facebook Ads Setup for Open Houses and Workshop

• Tuesday (Day 4): Create 2 Weeks of Social Media Posts & Send 100 DMs

• Wednesday (Day 5): Attend & Sponsor Local Community/Team/School Event

• Thursday (Day 6): Networking at Local Meetups (Promote Open Houses)

• Friday (Day 7): Door Knocking to 100 Houses Near the Open House

• Saturday (Day 8): First Open House

• Sunday (Day 9): Second Church Event Shout Out and Second Open House

Week 2: Seller-Side Experience

• Monday (Day 10): Ensure Ads for Workshop are Running + Engaging in Online Forums and Real Estate Groups

• Tuesday (Day 11): Local Business Partnerships

• Wednesday (Day 12): Sponsorship of Local Business Event or Meetup

• Thursday (Day 13): Networking at Local Meetups (Promote Workshop)

• Friday (Day 14): Hosting the Real Estate Workshop - 10 Things To Do To Get Top Dollar When You Sell Your House

Getting Started Checklist

1. Set Up Your CRM

   • Set up your Funneltopia® account at Funneltopia.io/dealflow - get your free 30-day trial.

2. Create and Verify Your Facebook Ads Account

   • Set up your Facebook Ads account at Business.Facebook.com/Settings and make sure you have your Facebook page set up too.

3. Compile Your Contact Lists

   • Prepare your lists for door knocking, social media DMing, and partnerships.

4. Schedule Your Open Houses and Workshop

   • Schedule open houses for the first Saturday and Sunday.

   • Book a location for the seller-focused workshop on the second Friday.

5. Plan and Allocate Budget for Sponsorships

   • List potential local kids' events, sports teams, schools, churches, and business events to sponsor.

   • Allocate your budget for these sponsorships.

6. Prepare Marketing Materials

   • Use our templates to easily get started with creating flyers and brochures to distribute during door knocking, open houses, and events.

   • Draft social media posts to promote your open houses and workshop.

Ready to Dive In?

Your journey starts now! Let’s prepare everything on Saturday, so you’re set up for success. Remember, each day brings new opportunities to learn, grow, and connect with potential clients.

Let’s get started with Day 1: Preparation Day!